Product launch kits
Bring a product, campaign message and selected branded items into one launch package. We can explore box formats, internal layout, printed cards and the sequence in which the recipient discovers the contents.
Custom packaging.
Make the outside part of the idea.
POSSIBLD. Production develops custom packaging for branded gift boxes, PR mailers and product launch kits. We consider the contents, materials, opening sequence and delivery route as part of the design.
START A BRIEFMade around your brief.
For merchandise, gifting and physical product launch kits, POSSIBLD. Production connects the creative concept with materials, construction and production planning. A distinctive format should still protect its contents and make sense to assemble and deliver.
Concept development and production are scoped for your project, with costs, quantities and responsibilities agreed before work begins.
What are you planning?
PR boxes and press mailers
Develop physical PR packaging for media, creators or selected partners. The brief covers what goes inside, how it should be presented and how the mailer will travel. Media outreach and creator management are separate from physical kit production.
Branded gift box packaging
Create packaging around gifts or merchandise you already have, or develop the contents with us. Sleeves, inserts, protective layers and presentation details are assessed against product dimensions and the proposed quantity.
Design around the contents and the journey
The dimensions and weight of each item come before choosing a box shape. We consider how the contents should sit together, whether inserts are needed and how the package travels. A hand-delivered presentation box and a parcel sent through a carrier can require different layers of protection.
Choose a format that supports the launch
A product launch kit, press mailer, employee welcome box or partner gift can each use packaging differently. We explore structure, opening sequence, artwork, printed inserts and finishing as part of the wider brand idea. Material and finish choices are assessed with production partners for the proposed quantity.
Turn an approved direction into production
The agreed scope can include creative direction, packaging artwork, structural options, supplier research and sampling coordination. Dielines, dimensions, proofs, tolerances and assembly requirements need to be checked before production. Costs for tooling, samples, inserts and transport are identified for the selected route.
Questions about custom packaging
Can you develop packaging around an existing product?
Yes. Accurate dimensions, product samples where appropriate and an explanation of the intended use help us assess suitable structures and protection.
Can you create the items inside a product launch kit too?
Yes. The brief can combine product ideas, branded merchandise, packaging and printed pieces. We agree which parts we develop and coordinate.
Can packaging be described as sustainable?
Material, coating, print, reuse and disposal options need to be assessed for the selected route. Any environmental claims should be supported by relevant supplier evidence rather than assumed from appearance.
What do you need to design a custom box?
Share the intended contents, dimensions and weights, quantity, brand files, references and delivery deadline. If these are not final, we can start by defining the packaging brief. Product samples may be needed to check fit and protection.
Can you make a small run of custom packaging?
Send the quantity you have in mind. Printed sleeves, labels and inserts may offer a different production route from a fully bespoke structure. Minimums, tooling and sample costs are checked with the relevant production partners before a route is proposed.
Let’s work out what fits.
Tell us the goal, audience and practical constraints. We’ll help shape a realistic creative and production direction.
BRIEF POSSIBLD.